= Improve quality (bug-free) of the IT product/service.
= Improving the efficiency and effectiveness of the sales force
= Reducing the time taken to respond to queries
= Improving customer satisfaction scores .
= Improving revenue growth
= Improving profitability (focusing on 80-20 rule - high value add products)
= Improving effectiveness of advertising.
= Improving correctness of contact email addresses and mobile no’s
= Improving data quality of documents --completeness
= Improving data quality - correctness
= Improving data quality - timeliness.
= Ensuring zero errors in contact detail updates.
= Ensuring zero errors in document version control
= Improving effectiveness of direct response communication