MARKETING AND SALES

= Improve quality (bug-free) of the IT product/service.

= Improving the efficiency and effectiveness of the sales force

= Reducing the time taken to respond to queries

= Improving customer satisfaction scores .

= Improving revenue growth

= Improving profitability (focusing on 80-20 rule - high value add products)

= Improving effectiveness of advertising.

= Improving correctness of contact email addresses and mobile no’s

= Improving data quality of documents --completeness

= Improving data quality - correctness

= Improving data quality - timeliness.

= Ensuring zero errors in contact detail updates.

= Ensuring zero errors in document version control

= Improving effectiveness of direct response communication